Otterbein University will offer a minor in Marketing Analytics for the 2014-2015 academic year.
“As a community, we are excited to provide this program because it prepares students for a career in the growing field of analytics,” said Dr. Barb Schaffner, dean of Otterbein’s College of Professional Studies.
According to the most recent Bureau of Labor Statistics employment forecast, marketing analyst positions will increase by 32 percent over the next 10 years with a median salary of more than $60,000. IBM recently opened an analytics center in Columbus. When fully staffed, more than 500 people will work there. However, employers struggle to find qualified workers.
“Columbus enjoys a national reputation as a hub of analytical activity,” said Tim Wilson, a partner with Web Analytics Demystified. “This degree along with the IBM center, and retailers’ analytics efforts solidify this reputation.”
To receive the Marketing Analytics minor, students are required to complete Financial Accounting, Business Communication, Principles of Marketing, Statistics I, and Marketing Analytics courses as well as either Statistics II or Econometrics.
“Students will learn several analytic tools, and how those tools help managers make decision,” said Dr. Don Eskew, department chair of Business, Accounting, and Economics.
In addition to the course work, students are encouraged to complete an internship.
Students interested in this minor should contact Dr. Michael Levin.