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Otterbein University Marketing Program Represented in International Journal

February 06, 2018
Otterbein University

Westerville, OH—Otterbein University’s marketing program has been selected for inclusion in a special issue of a journal devoted to teaching marketing and analytics. 

Dr. Michael Levin and Dr. Yiyuan Liu wrote the paper that was accepted. The paper highlights the various analytical techniques in each Marketing course offered by Otterbein and taught by either Levin or Liu. The paper shows how these techniques are integrated in the marketing curriculum, moving from simple to complex.

“We are very excited to be selected,” Levin said. “It is gratifying to know that other marketing faculty from around the world view us as one of the marketing programs that deeply incorporates analytics within its marketing curriculum.”

Otterbein was the only small higher education institution selected for inclusion in the special issue from Marketing Education Review, which is an academic journal devoted to teaching and curriculum development of marketing.

Otterbein’s business program as a whole emphasizes analytics. In addition to its marketing program, the Westerville-based university also offers degrees in business analytics and, separately, finance along with a minor in marketing analytics. Otterbein remains one of 13 higher education institutes to offer a bachelor’s degree in business analytics.

“We are educating students who can meet the needs of employers while becoming engaged and productive citizens,” said Dr. Barbara Schaffner, dean of the College of Professional Studies at Otterbein. “We can match the needs of employers with the education development of our students.”

Central Ohio has become a hub of analytics activity. Retailers, financial service firms, and agencies maintain analytics divisions. Columbus recently made the first cut to host Amazon’s second headquarters and is home to IBM’s data analytics center.

Levin is in his ninth year at Otterbein while Liu is in her fifth.

For more information, please contact Dr. Michael Levin, chair of the Department of Business, Accounting and Economics, at 614-823-1299 or mlevin@otterbein.edu.

/ Office of Marketing and Communications

The Office of Marketing and Communications is located at 141 W. Park St.

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Contact
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f/ 614.823.1360

Media Inquiries
Jenny Hill
Director of Marketing and Communications
p/ 614.823.1284
e/ jhill@otterbein.edu

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