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Michael A. Levin, PhD

Department of Business, Accounting and Economics

Michael LevinAssistant Professor

Texas Tech University, Ph.D. Marketing, 2008
University of Iowa, M.A. Sports Marketing, 1998
University of Oklahoma, B.B.A. Marketing, 1993

Research and Teaching Interests

  • Motivations
  • Technology Use
  • Knowledge Management
  • Market Orientation
Professional Affiliations and Awards
  • Won, Cengage Pride/Ferrell Teaching Innovation Award
  • Finalist, Cengage Pride/Ferrell Teaching Innovation Award
  • American Marketing Association
  • Academy of Management
  • Society for Marketing Advances
  • Journal of Personal Sales and Sales Management
  • Journal of Global Scholars of Marketing Science
  • International Journal of Retail and Distribution Management
  • International Journal of Sports Marketing & Sponsorship
  • College Student Journal
  • Journal for Advancement of Marketing Education
  • Marketing Management Journal
Personal Website

Personal Bio
Michael A. Levin, Ph.D, serves as Assistant Professor of Marketing at Otterbein University in Westerville, OH. His research focuses on efficiency and effectiveness outcomes at the individual unit level of analysis (e.g., motivations, technology use), at the organization unit level of analysis (e.g., market knowledge), and the societal unit level of analysis (e.g., marketing and antitrust). He has published in several journals including the Journal of Personal Selling and Sales Management, International Journal of Retail and Distribution Management, and Marketing Management Journal and has presented at several management and marketing conferences. He teaches research and retail courses in the undergraduate program.

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Roush Hall 415