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Michael A. Levin, PhD

Department of Business, Accounting and Economics

Michael LevinAssociate Professor of Marketing, Chair

Texas Tech University, Ph.D. Marketing, 2008
University of Iowa, M.A. Sports Marketing, 1998
University of Oklahoma, B.B.A. Marketing, 1993

Research and Teaching Interests

  • Motivations
  • Technology Use
  • Knowledge Management
  • Market Orientation
Professional Affiliations and Awards
  • Won, Cengage Pride/Ferrell Teaching Innovation Award
  • Finalist, Cengage Pride/Ferrell Teaching Innovation Award
  • American Marketing Association
  • Academy of Management
  • Society for Marketing Advances
  • Journal of Personal Sales and Sales Management
  • Journal of Marketing Theory & Practice
  • Marketing Education Review
  • Journal of Global Scholars of Marketing Science
  • International Journal of Retail and Distribution Management
  • International Journal of Sports Marketing & Sponsorship
  • College Student Journal
  • Journal for Advancement of Marketing Education
  • Marketing Management Journal
Personal Website

Personal Bio
Michael A. Levin, Ph.D, serves as Associate Professor of Marketing at Otterbein University in Westerville, OH. His research focuses on motivations to use marketing technology, as well as intellectual property and antitrust issues related to technology and retail. He has published in several journals including International Journal of Retail and Distribution Management, the Journal of Personal Selling and Sales Management and Marketing Management Journal, and has presented at several management and marketing conferences. He served as the special editor for the Marketing Education Review's special issue on teaching innovation. He teaches integrated marketing communications, marketing analytics, retail management, and sales. Currently, he serves as the treasurer for the Ohio Program Evaluator's Group.

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Roush Hall 415