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Sport Management

Sport Management Major

One of the Top Programs in North America

The sport industry is one of the largest in the United States with an annual valuation of $400+ billion; globally, this figure nearly doubles.  The explosive growth of sport is reflected in the expansion of professional, semi-professional, amateur, and youth sport leagues; sport marketing, advertising and promotional firms; community recreation centers; increased sports opportunities for all populations; and around the clock use of facilities for school, community, and corporate sport and entertainment activities. 

The Sport Management program provides students with a rigorous academic program and practical experiences that are oriented toward developing comprehensive leadership and technical skills that are applicable to the diverse career opportunities in the sport, recreation, and leisure industries.  The major focuses on experiential learning with students being actively engaged in the sport industry and building a professional network.  Numerous practicums and internship opportunities allow students to integrate their formal academic preparation with a semester-long work experience at home or abroad.

Students are prepared to enter the sport-business industry in areas such as marketing, public relations, sales, arena management, retail, law, media, event management, finance, athletic management, and many more.  The goal of the SMGT program is not only to prepare students to be leaders in the sport industry, but to provide them with the competencies that will allow them to lead in any industry.  

About the Program

Otterbein’s Sport Management program is listed on the North American Society for Sport Management’s website. It has been reviewed and analyzed according to 10 core content areas in sport: 

  • Management and Organizations Skills
  • Ethics
  • Legal Aspects
  • Marketing
  • Communication
  • Finance
  • Economics
  • Governance
  • Internship Experience
  • Globalization

These core content areas are aimed at providing students with the knowledge and practical experiences necessary for pursuing a career in sport management.

The sport management major also requires foundational courses from accounting, business administration, economics, communication, and math. 

An interdisciplinary knowledge base with the practical application of that knowledge through field experiences, internships, classroom activities, and case studies are emphasized. An internship in an approved setting supervised by a specialist in the field is required.

Recommended Minors

  • Business Administration 
  • Accounting
  • Public Relations
  • Broadcasting
  • Legal Studies
  • Finance
  • Management
  • Marketing

Sport Management Minor

Sport Management is an interdisciplinary field of study which emphasizes a broad understanding of both sport and business. The goal of the Sport Management minor is to encourage the development of this interdisciplinary knowledge base and provide the students with the practical skills necessary for successful careers in management, promotion, administration, marketing, organizing and leading a sport business or organization. Click here for a list of courses required for the minor.

Program Contact

Dr. Teri Walter

Admission Requirements

Once admitted into Otterbein University, you are eligible to become a Sport Management major. You must apply to enter into the major at the end of your freshman year (32 hours completed).

How to Apply for the Major
To apply, students must:

  • Maintain a 2.7 GPA, overall*
  • Earn a "C+" or better in all major courses*
  • Complete SMGT 1800: Professional Perspectives in Sport Management
  • Complete an application which includes:
    • The completed application form
    • A resume
    • A cover letter stating one's reason(s) for wanting to major in sport management and career goals
    • Interview with a Sport Management faculty member
  • Items taken into consideration for acceptance include: involvement in the Sport Management Club, NASSM, OAHPERD, AAHPERD, activities sponsored by the Department, outside involvement in working sport-related events; volunteer work, and-or other campus-related work.

*Failure to maintain a GPA of 2.7 or earn a C+ or better in all major courses will result in non-admission and placed on probation for one semester with the warning to be dismissed from the Sport Management Program. Students will not be able to register for upper division course and must reapply for admission into the program or seek another major immediately.

Transfer Students
Transfer students must attach a copy of an official transcript. If a transfer student has not taken the preferred prerequisite SMGT courses, he/she will be accepted "conditionally" until such courses are taken.


Checklist/Four Year Plan of Requirements for Sport Management Major

/ Department of Health and Sport Sciences

Center of Health & Sport Sciences 
New Location:
140 Center Street 

Annette Boose

p/ 614.823.3528
e/ aharting@otterbein.edu

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