We want to sincerely thank the nearly 1,900 Cardinal community members who completed our 2024 Cardinal Survey this past spring. With your help, we have gained valuable insight into how we can better tailor our work in engagement and fundraising to suit the needs and preferences of our diverse Cardinal family.
Some key findings included:
- Cardinals are generally positive about Otterbein and the current direction of the University.
- Our community feels we are effectively reaching them with our marketing and communications materials.
- There is strong interest in both virtual and in-person events to connect alumni, families, and students.
- Cardinals want to volunteer.
- Our community generally feels confident that their donations have an impact, and that Otterbein is a good steward of those investments.
There were also some clear messages about how we should continue or improve our efforts:
- Continue to invest in Towers magazine as a primary method of telling Otterbein stories.
- Continue to explore ways to connect alumni with students for career assistance and guidance.
- Streamline volunteer opportunities and eliminate paths that currently lead to unsupported areas.
- Improve donation impact reporting.
Legends:
Towers Magazine
E-News Emailed newsletters
Otterbein Website
Classmates and Friend
Social media (Facebook, Instagram, LinkedIn)
Printed Mail
All Others
We look forward to incorporating these lessons and more as we plan for the months and years ahead, so be on the lookout for changes – large and small – to our events, communications, and volunteering opportunities.
We also want to congratulate our three drawing winners, selected randomly from those who entered after completing the Cardinal Survey:
- Shilah Alexander ’21
- Debbie Janakiefski ’84
- Iris Love ’96
Each received a $50 gift card to the Otterbein Bookstore.
